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Case Studies

Read up and understand how certain marketing actions effect your overall marketing goals with these case studies.

Increase B2B sales through social media – Case Study #3

Increase B2B sales through social media – Case Study #3

Case Studies
Increase B2B sales through social media – Joyflavor live Social Media campaign Joyflavor was relatively new to an exploding industry. Their goal was to create hype around 9 of their all natural e liquid flavors in order to get retailers to sale their SKUs.               Case Study Summary Joyflavor focused their campaign around one of the biggest vape trade shows in America, ECC Design of the booth revolved around company brand and joyful theme Several live campaigns were planned to increase social mention and gain access to retailers The Challenge Joyflavor technology was not allowed to promote their brand through traditional online means (Paid Facebook ads, commercials or adsense). Instagram was one of the largest and few platforms in which the co
Online Auction House – Case Study #2

Online Auction House – Case Study #2

Case Studies
BNO.com a live online auction house utilized secondary sites in conjunction with RTB retargeting platform Adroll to hyper target and create marketing funnels for online live auction sales.             Case Study • Increased web footprint • Self-hosted media placement inventory • Boost in SEO and links The Challenge Bid Network Online was a small fish in a big pond. The challenge was to work around competition like auctionata.com, ebay.com and quibids.com to target and create hyper qualified markets. SEO and ranking were not enough in getting conversions in the early stages. The Solution Create secondary websites based on high search low competition keywords, purchase new domains or pre-existing domains (High PR Rank) and get those domains ranking within a shor
Marketing for Mobile App – Case Study #1

Marketing for Mobile App – Case Study #1

Case Studies
Mobile App Case Study – Further.la’s mobile app “Love Power Up” Reaches 125k people with controversial ads and well placed media. It was a simple app that promoted the sharing and receiving of love, the brainchild of Matt Fortnow who worked with Furthr.la to make his idea a reality. With well-placed banner ads, a controversial video and influencer cooperation the mobile app concept reached 175 thousand people in just a few short weeks. Case study summary • Youtube driven campaign to invoke emotion and sympathy over current events • Video featured Kim Jung Eun and Barak Obama in a supposed nuclear stand off • The campaign sparked controversy and in return 175 thousand reaches and 9,000 app downloads The Challenge Furthr.la wanted to do something quickly and memorably to promote a