Increase B2B sales through social media – Joyflavor live Social Media campaign Joyflavor was relatively new to an exploding industry. Their goal was to create hype around 9 of their all natural e liquid flavors in order to get retailers to sale their SKUs. Case Study Summary Joyflavor focused their campaign around one of the biggest vape trade shows in America, ECC Design of the booth revolved around company brand and joyful theme Several live campaigns were planned to increase social mention and gain access to retailers The Challenge Joyflavor technology was not allowed to promote their brand through traditional online means (Paid Facebook ads, commercials or adsense). Instagram was one of the largest and few platforms in which the co
BNO.com a live online auction house utilized secondary sites in conjunction with RTB retargeting platform Adroll to hyper target and create marketing funnels for online live auction sales. Case Study • Increased web footprint • Self-hosted media placement inventory • Boost in SEO and links The Challenge Bid Network Online was a small fish in a big pond. The challenge was to work around competition like auctionata.com, ebay.com and quibids.com to target and create hyper qualified markets. SEO and ranking were not enough in getting conversions in the early stages. The Solution Create secondary websites based on high search low competition keywords, purchase new domains or pre-existing domains (High PR Rank) and get those domains ranking within a shor
Mobile App Case Study – Further.la’s mobile app “Love Power Up” Reaches 125k people with controversial ads and well placed media. It was a simple app that promoted the sharing and receiving of love, the brainchild of Matt Fortnow who worked with Furthr.la to make his idea a reality. With well-placed banner ads, a controversial video and influencer cooperation the mobile app concept reached 175 thousand people in just a few short weeks. Case study summary • Youtube driven campaign to invoke emotion and sympathy over current events • Video featured Kim Jung Eun and Barak Obama in a supposed nuclear stand off • The campaign sparked controversy and in return 175 thousand reaches and 9,000 app downloads The Challenge Furthr.la wanted to do something quickly and memorably to promote a
We like to get out and about and not just stick our noses in front of a computer screen and call it a day. There are many ways in which you can get your message out without a computer. Yes this use to happen back in the good old days, and yes it still works. Trade shows, art shows, parties, social events are all great ways of getting advocates to help share your message via social media and by mouth. We've helped to create event based social media campaigns that not only grow, but retain followers. All you need is great branding, a good idea and an outgoing team and the rest is as good as done. Want to set up an event with us? [rev_slider Teaser]
There are many products out there that are difficult to market. One example from past experience is personal vaping devices and juices, jut to name one. You may have all of the experience in the world as a SEO and paid ad marketer but with some products, "it just don't work". Without the proper platforms, influencers, affiliates and message you may find yourself running into "ad red tape". All of the funds that you set aside to pay for clicks and keywords are now sitting there with nothing to do. We are willing to take on projects like this and utilize our data base of influencers and RTB (real time bidding platforms) to help you in your struggle. Sometimes all it takes is a little outside the box thinking, trade shows, events, content, a letter to the President or just the right re...
There should always be a give back statement in any company's mission statement. However the Emanata puts that in their business plan. We started off in the humanitarian aid side of things and since can say that that made us who we are. Our mission is to help non profit organizations and humanitarian causes align themselves alongside current commercial markets to make the best impact they can. The human struggle is alive and real and should not be second class to a product or a purchase. We have worked with many non-profit status organizations and have been able to find the funding they need to make their campaigns an expression of their vision.